Many parents choose to work over the internet since hours can be much more flexible and family friendly. If you have your own internet based business, here are some things you might want to consider that may help your business thrive.
Current eCommerce trends come and go. Some stay and others fade away like a teardrop in the ocean. This year is no different. There are many to choose from, and they all mostly tie into making your CX and UX much better. So here are some for 2023 you must consider.
Passive Income from Returning Visitors
We can all do with some extra ways to make some money, given the increased costs of just about everything. And while your valued customers may spend money on your site, they also may not. However, you can offset this by giving them a reason to return and interact with relevant widgets and plugins. For example, you can earn money with Lensa and their job board app simply by inserting it into your site via small HTML code. Income from this is 100% passive.
Adapting to a Growing Mobile Market
One of the most crucial changes you need to make as soon as possible to your eCommerce storefront is adapting to mobile shopping. This is because shopping via a mobile device has increased significantly. In just 2 years it has increased from 50% to 60%. And growing. In 2021, mobile sales will be responsible for just over 70% of all eCommerce sales. Additionally, your site will be penalized by Google if it doesn't adapt to mobile devices with a responsive theme.
Current eCommerce Trends Includes Personalization
A major buzzword around eCommerce and other online services these days is personalization. Both small business B2C and B2B businesses need to offer this as clients are more likely to stay loyal to a tailored experience. You can offer recommendations based on history, but also:
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A merged experience across other channels, such as social media.
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Changing your site to work better with different mobile devices.
- Using AI to collect data and offer solutions based on customer behavior.
Addressing Data and Privacy Issues
You may not have heard of "zero-party data." But in a nutshell, this is personal information that a customer expressly chooses to share with your platform. And it's different from first-party data in that it isn't gained from analytics. Instead, ZPD comes from personal engagement between your brand and a customer, such as post-purchase surveys, social media posts, and even interactive pop-ups. This data ties directly into offering a better customer experience and personalization.
Sustainable and Ethical Shopping Expectations
People are dedicating themselves to helping the planet, often picking up the slack where our governments and corporations are failing, despite the overpromises. You can also take advantage of a changing world attitude towards eco-issues by offering sustainable and ethical shopping. For instance, you can work with an eco-friendly fulfillment center, source products from fair-trade countries, and work with companies that demonstrate a cruelty-free approach.
Summary
2023 is a promising year for great current eCommerce trends. Some of the most exciting include making passive income, improved user experience, and sustainable and ethical shopping. Incorporating these into your platform meets modern customer expectations head-on.